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search engine optimization is all about keywords, right? Unsuitable! Should you're still centered on key phrases in your copy, you're behind the instances. Learn what issues now in the world of website positioning copywriting.

Once upon a time search engine optimisation Copywriting was all about numbers ' namely, the density of your key phrases. Writers would work to inflexible percentages, squeezing in as many keywords as they may in an attempt to seize Google's consideration. They firmly believed that the number of keyword occurrences straight correlated to the rating efficiency of a web site and to be honest, back then, it was.
However issues have modified.
Now Google is firmly on the aspect of the searcher and has advanced to supply the very best and most relevant search experience possible. So what does that mean for the search engine optimization Copywriter?
Thankfully, it means they're now free to put in writing without constraint. Gone are the prescriptive percentages and the main target is now on top quality, natural writing.

In essence, that is what nice copy has at all times been about; it is just that search engine optimisation 'specialists' opted for the short 'stuffing' repair to get their purchasers the outcomes they wanted.
Granted, there was a time when that was rewarded by good rankings, but normally to the detriment of the conversion rate.
Sure, your website would in all probability have appeared on the first page of the search results, however it was so badly written it was unlikely to convert many guests into customers.
What is the level in rating highly if no one buys?
The issue is that many individuals hear SEO copywriting and immediately begin counting the variety of key phrases their internet page accommodates. Maybe we must always drop the website positioning bit and just name it good old school copywriting to change their thoughts-set.
In a way, it's virtually as if Google itself has become more human.

The search engine has advanced to some extent where it wants high quality, pure content that's related to its audience.
Its intelligence is such that it now penalizes anybody who makes an attempt to manipulate the ranking system with key phrase stuffed content and dodgy links.
Finally, it is seeing websites the best way we do. It demands quality and relevant, attention-grabbing copy that provides value to the reader.
Although most people at the moment are catching on to this new paradigm, there are nonetheless some shady characters on the market that suppose they can beat the system who're convincing folks it's the suitable approach to write.
In actual fact, I was working on a web copy challenge lately for a client who, unbeknown to me, was working with some 'advertising and marketing specialists' to get his business on monitor. He'd requested me to produce his web copy, which I duly did, specializing in the advantages and reader. After reviewing it and agreeing it, he then sent it to these 'specialists' who got here again saying 'this isn't search engine marketing copywriting, there is no optimisation''
After explaining once more about search engine optimisation copy and offering to ship his 'specialists' some information from Matt Cutts that backed up my work, they went quiet. It is a disgrace, but that just goes to point out how indoctrinated persons are about SEO copywriting.
My recommendation is to always write your copy to your reader and never the various search engines. Google isn't going to knock on your door, bank card in hand, seeking to purchase from you.

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